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About Somer Valley FM

BROADCAST AREA
Midsomer Norton, Radstock, Westfield, Stratton, Coleford, Peasedown St John, Paulton and Farrington Gurney.

ABOUT US
Somer Valley FM is a Not for Profit Social Enterprise that exists exclusively for community gain. Serviced by over 200 volunteers it delivers quality local radio whilst meeting an ambitious programme of social gain objectives. The station provides training opportunities empowering people to make radio. With an established audience that is building Somer Valley FM provides a unique platform for individuals and community groups to get their voice heard across the region. Our audience figures are attracting growing interest from local businesses in using radio to raise awareness of their products and services. Somer Valley FM is now a fully commercially orientated community radio station.

At Somer Valley FM we welcome all in our area through the doors. Come along and find out more about new style community broadcasting.

FUNDING
The station is funded by a combination of advertising, commercial sponsorship, educational SLA's, philanthropic support, commissioned programmes and grant funding.

Listenership

SOMER VALLEY FM AUDIENCE SURVEY (Cognisant Research July 2011)
The headline results show that 48.1% of the people living in our broadcast area have heard of Somer Valley FM. The broadcast area covers an estimated 65,435 people, meaning that 31,474 people are aware of the station.

• The 'normal' weekly listenership is 16.1% of the broadcast area (10,535 people).

• Of these, over a third are listening from 7am to 9am (38%) and from 3pm to 6pm (37.1%). 6pm to 8pm is the next most listened to time slot at 32.7%, followed by 9am to Midday with 26%.

• Nearly half (48.7%) of the audience aged 50-65 listen from 3pm to 6pm.

• 43.5% of the audience aged 35-49 listen from 7am to 9am, increasing to 46.1% of this age group listening from 3pm to 6pm.

• Just over half (50.3%) of the audience aged 16-24 listen from 6pm to 8pm.

BARGUS STATISTICS 2010-2012 (Streaming Service Provider)
According to the statistics from Bargus the streaming service received 2,500 hits for the month of January 2010, this equates to an average of 82 people daily in that month. A year later that same month, in 2011 the stream was receiving 3,800 hits, a daily average of 123 listeners. Now at the end of January 2012, the stream has received 8,400 hits in that month alone, equating to 274 listeners daily. Now only a week into February the hits already amount to over 10,000 showing a fantastic start to they year.

Latest Figures (March 2012): 11060 hits on the stream.

Short Documentaries about Somer Valley FM

To watch the following documentaries, click on the thumbnail images...


Somer Valley FM5/9/2011: Somer Valley FM provides opportunities for all young people whether located locally, regionally or overseas. Ben Tomasino is a 17 year old High School student from Turin, Italy, who has just spent 2 weeks with the station.

He says, "I wanted to come for a radio working experience in England. This is a complete new experience for me because I have always studied how to make films and now I can learn about how audio works without visual. Radio is a very exciting medium."




Somer Valley FM9/2/2011: This video documentary was made by Sam Collard, past Somer Valley FM presenter, and Alex Elms. They are both studying Digital Media at Falmouth University and Somer Valley FM was the subject for one of their recent projects.








Somer Valley FM 19/11/2010: This video documentary was made by students at City of Bath College as part of a work experience programme offered by Somer Valley FM.









Station Governance and Policies

Programme Schedule

Estimated Coverage of the Somer Valley 97.5FM Transmitter (Source: OFCOM)

 

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