Local community broadcaster Somer Valley FM has released its new listening figures. The radio station commissioned Cognisant Research to carry out a listener survey of its FM audience, using telephone numbers generated from a random digit dialing approach. The numbers used for this project were drawn from Postcode sectors covering the Somer Valley FM target broadcast area. The results of this opinion poll are based on 500 completed telephone interviews and have been weighted to reflect the profile of a total resident population of 39,315, aged over 16. Cognisant Research is Market Research Society Company Partner
9,593 of local people listen to SVFM on a weekly basis (24% of the area surveyed) for an average of 1 Hour 18 minutes.
29,408 (75%) have heard of Somer Valley FM.
2,673 (6.8%) of local people listen to SVFM more that any other radio station in the area.
Since the survey was conducted we are now also available on DAB across Bristol & Keynsham.
The year 1st October 2014 – 30th September 2015
We reached an average of 2,611 different people every month online
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